Brands

The body-positive comes to Nike, because yes, women beyond 44 also do sports

A few months ago Nike posted a photo of a model on Instagram plus size. A very empowering and meaningful gesture that seemed to have remained nothing. The sports brand did not have sizes to support this idea body-positive. Until now. Nike has finally launched A line plus size with a size range much larger than it had Until now. Why not, sports girls do not finish at size 44.

Designed from XL to XXL, finally thicker women have options to choose from within the brand. The collection includes technical clothing for sports and other options athleisure To bring the latest trends. The colors are also a novelty, for once they have not been reduced to black and beige that many firms impose on girls plus size. Striking colors, bold and full of prints, the hallmark of Nike.

We love these initiatives that support the diversity of bodies and sizes and that advocate for body-positive In all its forms. There are already many firms that have joined these principles, although all are welcome. Of course yes The campaign above is starring models like Grace Victory or Danielle Vanier, will be a guaranteed success. Interested in checking it out? Here you can buy the entire collection.

In Jared | Fitness instagrammers also have michelines.

Video: Cardinals at Diamondbacks. MLB Game of the Week Live on YouTube (February 2020).

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